by Stu Chisholm

Ever since I got my first dedicated business phone line, I've had calls that began something like this:

Caller: "Hi! I saw your ad and wondered how much you charge to do a wedding reception... about four hours?"

After asking a few questions and determing the caller's needs, I'd give them my quote, only to be met with:

Caller: "Oh, I had no IDEA that DJ's were so expensive! I'm afraid your prices are way outside of our budget!"

If you're a skilled salesperson, you can sometimes turn these types of calls into a  sale.  But there are those clients who will never see the value in using a professional DJ. Sometimes what we offer really is a lot more than they need! A backyard barbecue or a child's 10th birthday party might not merit such an extravagant expense.

Catching the Small Fish Too

In the past, a DJ would thank the caller for their interest and move on, leaving money on the table.  Today, with the economy in turmoil in many areas this no longer makes sense. At least that's what Bob Kliemann of DJ Sounds in Howell, Michigan thinks.  He saw a flagging economy and increase in low-budget events as an opportunity, and took up the  challenge of meeting the needs of cash-strapped clients by developing the Portable Digital Jukebox Machine.....

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